SEPTEMBER 23, 2019, VICTORIA, BC – Victoria’s tech industry is gathering tomorrow to celebrate Appreciation Engine’s (AE) 10th Anniversary of delivering customer insights to some of the biggest music labels around the world.
Founded in 2009 in Wellington, New Zealand, AE is a customer insights tool that simplifies data for marketers. It gets permission from customers to track their social interactions with the companies they are connected to — and presents the data in an easy-to-use interface that tracks changes in real-time. After moving the startup to California in 2012 and then to Victoria, Canada, the married co-founders of AE have been welcomed with open arms by the trendsetting local tech community.
“We are so thrilled to be contributing to the tech landscape in Victoria,” shares Annabel Youens, co-founder. “Not a day goes by that I’m not grateful for the community we have here, the beauty of this place and how welcoming the tech community has been to us.”
Building an engine and plugging it into social networks is the secret sauce that AE was built on. AE changed the way customers interact with the music they love through customer behaviour insights. Flashback to 2009 when music lovers were illegally downloading songs and record labels were trying to figure out how to stop this illegal activity, co-founder Jeff Mitchell developed a way for the music industry to build relationships with their fans while letting fans choose their preferred streaming platform.
Today, this “engine” delivers what the biggest music companies in the world such as Universal Music Group and Sony Music want: real-time fan data.
“And not just at the technical level,” shares Annabel. “Here at AE we’re all about building relationships. We value our customers and their data. How we manage data privacy and take care of those relationships is the key to our success.”
To mark a decade of success and growth, AE is hosting a celebration featuring networking opportunities, drinks, an ice cream bar and demonstrations of AE’s technology.
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About Appreciation Engine
Founded in 2011, Appreciation Engine (AE) is a SaaS customer intelligence platform that shows businesses how their customers change over time in a single dashboard view. The businesses who use our system understand their customers better, so they can respond to them better. AE helps businesses create trust with their customers, improve retention, save marketing dollars and drive revenue easily with access to the data they need. Watch our video on How AE Works.
For more information, to join the party or set up an interview, contact:
Odette Jacquet, firstname.lastname@example.org
Susan Elford, email@example.com, 403-830-1471